I have been working in the SEO industry for almost 5 years now. To some I am just a young pup, but I must say the results we get from our SEO campaigns speak for themselves.
When you work in this field of SEO you tend to network with other SEO professionals and stay tuned with the latest SEO waves or updates from Google. You also interact with other SEO experts in the forums and blogs.
I want to express my concern with the amount of complexity added to the subject of SEO. About 80% of information on SEO out there is too deep and complex, with an awful lot of opinions.
Like any technology or methodology, people are looking for usability. They want something which works, creates an effect or makes a difference. This same concept applies to SEO.
Using a technology requires sticking with the basics of that technology. If you sift through the thousands of available "sources" you can usually locate the real source, and this is the information and method one should use when working out how to go about it. This is the correct way to learn and apply anything.
I find it amazing how some SEO experts throw their opinions out on their high-powered blogs, only to confuse another thousand SEO experts.
It is so laughable to watch, and it goes like this:
SEO Expert Joe, needs to get "green carrots" on page 1 of Google for a client. He is working on it for months, bookmarking, social networks, links etc.
After 2-3 months he takes a step back and looks at his visitor and keyword stats. Not much change, he just isn't getting the results and his client is starting to wonder. Suddenly he realizes that a cool video on YouTube may boost things up and get's this produced an online.
The following week "green carrots" is on page 1! It's great, it worked and the client is all happy.
After sitting back relaxed and looking at his results, he suddenly realizes that he never optimised the content of his page with enough keywords. Oops. He only mentioned "green carrots" once and still got a page 1 result. This strikes him as strange and it seems to violate everything he learned about page optimisation in SEO.
What happens next is interesting. The SEO expert decides this is valuable information and experience. He has just seen the following new search rule in play, which should be shared with anyone doing SEO:
"Google is no longer giving any value to keyword density. This plays no part in SEO."
He writes a nice 1000 word article about it and due to his experience, is extremely certain of his findings. He even makes a jab at Google about no mentioning it to anyone. Now he has kudos for finding this out before anyone else.
This is extremely frustrating for anyone who wants to learn the subject of SEO or even old school SEO professionals.And is because of this short-sightedness that the web is filled with millions of pages about SEO which would be better located in the trash.
Now don't get me wrong, I am not talking about the many very useful articles, digests and tutorials out there which can greatly assist an SEO expert to get his job done faster. I am talking about those people who create their own interpretations of what is an extremely precise and logical technology - SEO.